Importance of short term advertising during the recession

There are different ways to bring in sales from your current client base whilst also promoting to potential clients. You don’t necessarily need to be offering different deals every week, but it is important to keep your promotions fresh and relevant to your customers. The problem with short term promotions is that they can be expensive to get set up, and by the time they are in full swing – you may not be able to provide that deal for much longer.

Low runs of flyers and posters are the best way to begin the promotion of your offer or event. We can offer flyers in quantites as low as 100, posters with no minimum quantities, and all at value prices. At Bullseye we can print and dispatch flyers and posters within 2 working days, so your promotion can begin almost immediately!

So now that your flyers and printed, what about the distribution? It isn’t cost effective having a member of your sales team sitting at their desk, putting flyers into envelopes and posting them off to your mailing list. We can do that for you if you want us to, and ship the remainder of the flyers to your office.

The final result is that within 3 working days from confirmation of artwork, each of the customers on your mailing list will have a flyer with the details of your promotion / event, and you will have the balance of the flyers in your shop.

Contact us on the details below for information on what we can offer your company.

Slough Branch - 01753 578830 sales.slough@bullseyeuk.com

Hanger Lane Branch - 0844 800 9047 sales.ealing@bullseyeuk.com

Reading Branch - 0118 975 1363 sales.reading@bullseyeuk.com

Importance of long term advertising during the recession

During tough economic times all companies from local CD shops to national chains need to ensure that they don’t lose faith with advertising. It is important that companies continue to advertise products and promotions to their client base, as well as to potential customers. You can run both long term advertising to support your company branding as well as short term promotions to bring in business.

Low budget long term advertising can be achieved through something as simple as company stationary – this can include branded pens, post it notes, compliment slips and headed paper.

Every time you send out a letter simply drop in a compliment slip with your company details and all your clients will know exactly what you do.

With every order, drop in a pen with your logo on it. People will always need pens – they may as well have a pen with your logo on to remind them of who you are.

We can offer printed pens in quantities as low as a few hundred, so you’re not investing a lot of money in your long term advertising, as well as low runs of compliment slips and headed paper.

Contact us for a quotation on any of the products above we will be more than happy to provide a wide range of options for your long term advertising.

Slough Branch - 01753 578830 sales.slough@bullseyeuk.com

Hanger Lane Branch - 0844 800 9047 sales.ealing@bullseyeuk.com

Reading Branch - 0118 975 1363 sales.reading@bullseyeuk.com

Read this article on the importance of small business branding.

Corporate Awards for Employee Satisfaction

There are many different ways to encourage employees – through awards and incentives are two options. Inter-departmental or regional sales competitions, and rewards for keeping within budgets can all be provide the drive that will keep employees motivated. Now what are you to do when your sales department in West London has beaten East London? A gift voucher?

Trophies are a fantastic way of rewarding your employees – an engraved glass plaque with your company logo, the employee’s name and their accomplishment is a perfect example. Instead of spending the gift voucher on a coffee machine, the employee has a physical representation of their achievement. Whether this achievement sits on their desk at work, or mantel at home it will be a constant reminder of their success.

We have over 1000 products online and three times as many in our branches in Slough, Reading and Ealing. All of our corporate awards can be engraved and delivered within a week.

Go onto our website www.bullseyeuk.com or contact one of our branches for more information:

Slough Branch - 01753 578830 sales.slough@bullseyeuk.com

Hanger Lane Branch - 0844 800 9047

sales.ealing@bullseyeuk.com

Reading Branch - 0118 975 1363 sales.reading@bullseyeuk.com

Have a look at this article which offers a couple of alternatives of when to give out the awards.